When Khloé constantly jokes that Rob is dating her best friend Malika, they decide to pretend that they are. Meanwhile, Kris ponders managing the pop band BG5, and after she decides, she wonders if she made the wrong decision.

Khloé celebrates her birthday in New York City with her family and friends, while Kourtney continues to weigh the pros and cons of opening up a new store there. Meanwhile, Kris decides she's fed up with Bruce's homebody attitude and leaves him behind in Los Angeles, but Rob gets him to let loose during a night out in a club with his friends and the BG5 girls. Bruce later gets earrings and a haircut. Also, Kim parties with football player Miles Austin (with the paparazzi not far behind), and her ex Reggie Bush becomes jealous when he finds out that she has moved on. Miles later breaks up with Kim at the end of the episode.