When Trans-Alliance takes on "Stride" gum as a new corporate sponsor Sam is smitten by the "Stride" marketing rep. Unfortunately, Sam's desire to land the marketing rep clouds his best judgement when deciding on product placement.

After Russ' crazy friend, "Crazy Goat", passes away, Russ asks his staff to come up with ways to make more money in "crazy" ways... just as "Crazy Goat" would have done. Sam finds out that Derek Tricolli has an idea that is crazy enough to work, however Derek will only participate if Sam fixes him up with Darcy.