In her continuing effort to find money for their new venture, Bea visits Sir Desmond Gillespie, Evie's godfather. A merchant banker, Gillespie agrees to put the Eliott sisters proposal before his Board, but only if Arthur Eliott agrees to act as their guarantor. Arthur isn't predisposed to helping them nor is he prepared to help Sebastian Pearce, who has now admitted that the late Dr. Eliott was not his father. Sebastian gets his revenge however by informing the police of the goings on at Arthur's nightclub.

The new "House of Eliott" is officially opened, and the sisters' fashion creations are unveiled, although they now have the uphill task of building up their clientele and competing with other fashion houses.

Beatrice's world is turned upside-down when the man she had hoped to marry 10 years previously re-enters her life, now married to someone else, who has ordered her wardrobe from the sister fashion house. Sebastian tries to persuade Evie to fly with him on one of his regular crossings to Paris, but Beatrice is not keen on the idea.

Beatrice and Evie clash over their different approaches to fashion as they consider launching their own collection, with Beatrice being more traditional and cautious, and Evie being fresh, inventive and daring. Evie is withdrawn and tearful over Sebastian's death in an air-crash and still has not forgiven Hugo for preventing her catching the same flight. Jack is worried about his sister Penelope, who has been knocked about by some of the down-and-outs she has been trying to help.

Evie and Beatrice have a serious argument in which their relationship is threatened when they are unable to agree on designs for their proposed collection. Their differences reach such a stage that Evie moves out, and Jack's relationship with Beatrice poses a dilemma for him when he has to act as arbiter between the two sisters.

Evie and Beatrice resolve their creative differences and work together to create their first fashion collection. They plan a collection of stunning evening wear in blue. A charity ball for Penelope's Mission gives Evie and Bea the chance to be introduced to top fashion writer, Victor Stride, who is encouraging. However, his editorial is a travesty of truth and threatens to ruin their reputation. Jack and Bea's relationship deepens, but she does not want to make any commitments until the pressures of the show and business have decreased.

Beatrice decides to launch their collection two weeks before that of top designer Yolande Hermane, but these actions have untold repercussions on the House of Eliott.

Bea and Evie travel to Paris and consider working for Gille Caragnac, a successful couturier. When he offers them a permanent position at his fashion house, some tough decisions have to be made. Jack arrives and proposes to Bea. Florence Ranby is appointed as head of the workroom at The House of Eliott but Tilly and Madge have difficulty adapting to her fastidious ways. Bea and Jack return to England without Evie.

Newly weds Jack and Bea find their marital bliss is disturbed by the arrival of Jack's old girlfriend Clara Rhoades. Things are made worse by Clara's interference in the running of the House of Eliott when she manages to persuade Bea to employ Alice Bourgoyne, an ineffectual vendeuse. Evie arrives from Paris and is committed to making the House of Eliott as successful as Maison Gille. Sir Desmond suddenly dies. Tilly continues to experience difficulty working with Florence but when she meets Norman Foss things don't seem quite as bad.