Discuss Back to the Future
Discuss → Movies → Back to the Future → General
Never noticed so much advertisement
posted by pepsicanSTAFFMOD on September 21, 2017 at 7:27 AM
Right at the start. You see Burger King stuff on the table, then the radio comes on talking about Toyotas. Then when Marty leaves a Burger King is right next door. On his way to school the guy in the jeep pulling him on the skateboard is wearing a Mountain Dew hat (Pepsi product and Pepsi is in other places in the series). 9 minutes in they show you the cool new Toyota truck he says is so hot. I really liked those Toyota trucks, and Pepsi is my cola of choice (7up for clear though) so I'm not hating because I don't like that stuff.. The product placement is just so in your face and I didn't notice it so much when I was young.
Reply by JustinJackFlash
on September 21, 2017 at 10:01 AM
'You wanna Pepsi, son, you gotta pay for it.'
Reply by tmdb53400018
on September 21, 2017 at 1:18 PM
Gimme a pack of Red Apples any day....
Reply by Quincey_Morris
on January 30, 2019 at 9:36 PM
California Raisins got a refund for having their product associated with the bum on the bench and Miller had an arrangement where they didn't pay to have their trucks in the movie, but supplied beer to the cast and crew.
Reply by VHS-VANDAL
on January 30, 2019 at 10:11 PM
AWW THE 80S..THE BIRTH OF BLATANT PRODUCT PLACEMENTS...
Reply by autoexec.batman
on September 16, 2019 at 3:23 PM
Hardly. You forget that every TV used to be named after the sponsor and the actors would do ads In character during the broadcast.
Reply by VHS-VANDAL
on September 16, 2019 at 6:44 PM
THAT WAS HONESTY...THE 80S IS WHEN PRODUCTS BEGAN BEING PLACED IN SHOTS AND NOT MENTIONED.THE ERA OF SNEAKY ADVERTISING.
Reply by autoexec.batman
on September 16, 2019 at 8:19 PM
No, the kind of product placement you describe also predates the 80s, there was product placement in the 60s and 70s, basically any tine you see characters mention or use a real product, it is an intentional product placement.
Reply by Marcintosh
on April 18, 2024 at 9:46 AM
Product placement like what we see in BTTF really took off after E.T. ate Reese's Pieces and sales went thru the roof. Before that Hollywood usually had to get permission/pay to use a product in a film or tv show. Now it's the other way around, companies pay Hollywood.
Reply by rooprect
on April 25, 2024 at 5:07 PM
I always thought Ghostbusters would've hilarious if they had gotten the rights to the real Pillsbury Doughboy. (How sacrilegious would that be!) I don't think they even bothered trying, back then it was such a bizarre concept--and expensive--to have a real product featured so heavily.
Like you said, since the late 80s, product placement has been a normal part of filmmaking & profits. Nowadays it would be bizarre for a movie to invent a fictional brand as prominently as they did with Stay-Puft.