Annie is a middle-age wife, still sexy and pampered by her husband, Phillippe, who is the owner and general manager of a dynamic company. Under the deluge of sexy Swedish movies, sexy advertising on the streets, sexy intimate clothing in ladies' shops, and even talks about sex and marital infidelity with her mother and female friends, Annie starts feeling left aside by her husband, and trying to attract in a number of ways - and failing. It's not the all-purpose secretary at the office that is keeping him late, it's a tax expert that, asking the most innocent questions, is finding out how Philippe can manage a company without profits, and still manage a home, may be two... with high quality levels.

La riche épouse d'un PDG apprend dans un magazine que la femme moderne doit être "érotique". Elle décide donc de devenir comme toutes ces filles que l'on voit sur les affiches. Son mari ne remarque pas le changement car trop occupé par un contrôle fiscal.