In 1964, days after the military coup, entrepreneur Assis Chateaubriand created the campaign “Gold for the good of Brazil”, through which he invited the Brazilian population to donate assets to pay the country’s external debt. By charting an eye over the campaign and the political moment at the time, the film is an analysis about history through the memories of yesterday and today.

Após o golpe militar, o empresário Assis Chateaubriand cria a campanha "Ouro para o bem do Brasil", por meio da qual convidava a população brasileira a ajudar a acabar com a dívida externa do país