Idris Rheubottom is a native New Yorker and graduate of Emory University with a BA in Economics, but has always been intrigued by the power of the camera. Shortly after the attacks on September 11th, 2001 he began to break away from the confines of Wall Street to pursue his passions. He enrolled at F.I.T., acquired a degree in photography, and later joined the team in the photo department at DETAILS magazine. In 2007 he set his focus on developing his specialized proficiency with the visionary finesse of his partner, Tony Craig.