When his financier brother objects to hiring an unknown to take over the lead in their new picture, studio head Harry Sylver schemes to make her well-known overnight by parading her at all the L.A. hot spots with the city's most eligible bachelors.

June's newfound star status attracts the romantic interest of playboy/mogul Roland White, as well as that of studio publicist Jack Sweeney. Meanwhile, her boyfriend Charlie Patterson finally sells his screenplay, but to competitor Metro Pictures.

After making a series of box office bombs, Harry Sylver is forced out by Roland Winters, who appoints himself the new head of Sylver Studios. He then lures June Parker back from Metro Pictures, but the formerly innocent June's stardom has gone to her head and she becomes a demanding diva on the set of her new picture.