Donnie sets up a vote to crown Alma's favorite son, but the campaigning gets out of control. Mark plays in the AT&T Pro Am with Bubba Watson and tires to psych out his competitors.

While Mark and Paul are in Orlando for the Grand Opening of the first Wahlburgers in Florida, they squeeze in a competitive game of mini golf with Paul's kids. When Paul is forced to leave the game early, Mark finds a way to declare a winner before the day is done. Meanwhile back in Boston, Alma gets cast in a local furniture store commercial and goes to Donnie for advice.

Donnie hosts a charity poker tournament for Mark's Youth Foundation and ups the ante when he gets Paul, Bob, and Jim to make a side bet on who will be the last Wahlberg remaining in the competition. At the same time, Mark lets Alma take his daughters Ella and Grace out for a girls day of shopping and makeovers.

After scouting the new Wahlburgers Dorchester location, Paul, Bob and Alma visit the old house Alma and some of the kids moved into after her divorce from their dad. Meanwhile, Brandon is taken with with creating a Wahlburgers calendar for Alma featuring Donnie and the rest of the family.

Mark brings his friend Sexy Kenny, an outspoken hibachi chef, to Hingham and forces Paul to hire him at Wahlburgers much to Paul's dismay. Across the street, Donnie teaches Alma how to bartend in his own special way.

Paul meets with an ad agency on Donnie's suggestion to start an ad campaign and Mark checks in on the Las Vegas location.

Mark invites the brothers and their children to the New England Patriots' practice facility for game of touch football in front of the team's owner, Robert Kraft; Donnie takes Elijah, an avid drummer, to visit the Zildjian cymbal factory