Clark Gable ("Victor Norman") returns from WWII to rekindle his career in advertising. His cunning plan involves the glamorous war widow Deborah Kerr ("Kay"), nervous old ad agency boss "Mr. Kimberly" (Adoplhe Menjou), some considerable perspicacity and a whole load of soap. The latter element is provided by the wonderfully odious "Evan Llewellyn Evans" (Sydney Greenstreet,) the shrewd, but ghastly, owner of the most popular brand of beauty soap for whom Gable engages Kerr to star in an advertisement. Much to everyone's surprise, the entrepreneur rather likes the end product and "Norman" looks... read the rest.